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an intricate silver pendant
inticate silver pendant
reverse of intricate silver pendant

Vintage Danecraft Sterling pendant - Silver Rose Jewellery

Silver Rose Jewellery
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Vintage Danecraft Sterling intricately designed pendant on sterling siilver flat cable chain. Measures 64cm.

Upcycled by Silver Rose Jewellery in the Adelaide Hills, South Australia.

This is a limited edition of ONE - so don't wait.

In the early 1900s, as Italy was continuing to become the world leader in fashion, the Primavera family worked as jewelry artisans in the beautiful area of Pescara, Italy. In 1918, the family founded Primavera Designs and by 1921 it had become the largest jewelry company in the Abruzzo region.

It was there that the family became well known throughout the region for their ability to design and make jewelry for royalty and wealthy families. Often one of the Primavera jewelry artisans would go directly into the home of a patron to design and reproduce a cherished object of art into jewelry.

This continued in Italy until 1934, when Mr. Victor Primavera, Sr. immigrated to the United States and incorporated his company in Rhode Island; the jewelry capital of the United States. Primavera Designs now had a United States division, known as Danecraft, with a small factory and Mr. Victor Primavera, Sr. heading up the design and model making teams.